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Canaan Friedman is a filmmaker and director of photography specialising in outdoor, sport, and narrative-led brand content.

He partners with brands to create cinematic work that goes beyond product — building stories that connect with audiences and hold long-term value. His approach combines strong visual direction with an understanding of brand positioning, ensuring each project delivers both creatively and commercially.

Canaan has worked with The North Face, Patagonia, Jaguar, and Discovery+, and operates through his production company, Wild Vista.

Available for campaigns, branded films, and documentary projects.